The Lynne Koy Group Redesign

Relaunch of The Lynne Koy Group

Marketing

I’m excited to announce the relaunch of one of my long-time client’s, The Lynne Koy Group. Formerly known as www.lynnekoy.com, the team decided to rebrand as www.thelynnekoygroup.com and needed a new site to match their luxurious aesthetic. The site was designed on WordPress (of course) with a customized premium theme featuring fully-responsive templates for the […]

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Featured on LSEO Round Up

Marketing

LSEO, a well-known and respected agency in the SEO and digital marketing community recently published a roundup of the top 25 SEO tools to use in 2020. Many of the tools are free, while there are a handful of paid plans for more advanced SEO professionals. Of the well-researched roundup, I provided my commentary for […]

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Some Quick Demandware SEO Tips

Marketing

I was recently auditing an apparel website built on the Salesforce Commerce Cloud. This platform used to be known in the tech community as ‘Demandware’ until the company was acquired by Salesforce in 2016. The out-of-the-box functionality a retailer can expect from the software is great with a lot of seamless integrations to get an […]

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Project Management Tools

Featured On Rankings.io Post

Marketing

I recently made a contribution to a post on Rankings.io discussing the best project management tools. The post is a roundup from 80 different SEO professionals commenting on the organization tools they use. Tools like Asana, Trello and Monday are a huge component of keeping projects on track and meeting deadlines. Here’s a link to […]

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Understanding Different Links

Links, Links, Links

Marketing

It’s 2020, a lot has changed with SEO over the years including the value of certain link types. While profile links and forum links were easy to create and carried value back in 2010, that’s simply not the case anymore. Today it’s important to have a backlink profile of high quality links coming from trusted […]

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Local SEO

Featured On Big Leap’s 2020 Roundup

Marketing

Getting started with local SEO can be fairly inexpensive with the right toolset. You will need to know some basics about search marketing and overall digital strategy, but any small business owner has the opportunity to create a digital footprint with a low cost to enter the market. I was recently featured in Big Leap‘s […]

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Link Detoxification

Steps for a Link Detox

Marketing

Any site hit with a link penalty from Google knows you have to go through a process of removing the penalty. In some cases, you have to do a complete reconsideration request to be included in the Google index again. What is a Link Detox? For any marketers unfamiliar with a link penalty, it occurs […]

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Featured On InstaVIP Podcast

Marketing

I had the privilege of being interviewed by Steve Wetmore of InstaVIP. Steve runs a podcast dedicated to growing Instagram followers for small businesses and individual accounts, as well as operating a site called buysellshoutouts.com. Steve is in the process of putting together a roundup to be published in the USA Today. The round up […]

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