Resources & Mentions

As many of you know, I am pretty active on LinkedIn. There's a great community of SEO consultants on LinkedIn, and a lot of us write posts there. I will occasionally comment on articles, publish my own content and take part in polls. I've acquired a few clients from...

I mention the phrase "citations" a lot with regard to search engine optimization. It's important to understand what is meant by citations in the SEO world and why they are a necessity. Additionally, with so many citation sources, it's important to know which ones are...

As an SEO consultant, I will occasionally test SEO services on a personal site I manage or for a client who is interested in vetting a service. As a recent service that is spamming inboxes in LinkedIn, I decided to run a test with the company SpicyPepper.io. Who Is...

As one type of link development strategy we use at Octiv Digital, we respond to journalist's queries. We belong to a network of journalists who occasionally ask for quotes for an article they are putting together. It's a great way for us to submit content about our...

By far one of the toughest areas of SEO is understanding how to do keyword research effectively and target realistic keywords. I work with a variety of clients at both the local and national level, so it is always interesting to see what their keyword targets are and...

It's always an honor to contribute to blogs and pieces of content focused on SEO. I like to provide my personal insight from working with small business clients and enterprises strategies. Search engine optimization is a tough subject to tackle with many components,...

If you're in the real estate industry, you've likely heard of the Internet Data Exchange or IDX for short. The IDX is the system that houses and powers real estate listings on a variety of websites. From large-scale sites like Zillow and Redfin to small independently...

We just closed out 2020 and it's time to consider what is at the top of business owner's list for the new year. As an SEO professional, the marketing priorities I recommend are always tied into organic traffic growth. Here are five of my top strategies I am...

ManyChat, a tool used to automate chat with customers on e-commerce websites, recently published an article about the best ways to increase AOv (average order value). The goal of many e-commerce marketers is to increase how much a buyer is willing to purchase from...

It's asked a lot what the differences are in keywords whether it's an SEO campaign or a PPC campaign. As most marketers know, the keywords are available in different matchtypes: Exact Match These are the keywords a user is searching in Google in the exact terminology...

As an SEO, one of the most challenging things in the field as of late has to do with page speed and performance. Knowing that Google is paying more and more attention to performance aspects of a website like site speed, image optimization and file minification for...

Call it Quality Link Builders or Sea Beach Media, it's all the same pitch. If you work in the field of SEO, there is a 99% chance you have received emails like the following: Tarun Chakrabortty 11:47 AM (2 hours ago) Hi there, I hope that this email finds you well. I...

I've noticed a handful of threads on social media about exact-match domains and if they still work in 2020, so I figured I would drop my thoughts. To most SEOs, it's widely known that the exact-match domain name strategy to try to "game" organic search results in...

I'm happy to announce the relaunch of laurelcrest.com, one of our clients in the wholesale CBD space. The site was built on Wordpress using full-width layouts, responsive templates and we increased the amount of content on the site. The company now has a site with...

With everyone staying home due to the Coronavirus outbreak, Zoom has quickly become a go-to tool for video conferencing. Not only is the platform free for up to 40 minute conferences, it comes packed with a lot of other features to make virtual meetings interactive...

Every once in a while it makes sense to launch a specialty blog. Whether that is for a client or a personal project, it's best to have a specialized blog to really connect with Google. If you can have a blog that speaks to a specific audience, Google tends to reward...

The Wordpress plugin library has many contributions to serve a wide variety of functions. There are plugins to do just about anything a web developer can think of, including improving rankings through a well-developed SEO plan. While I've covered my Fave 5 SEO Plugins...

I'm excited to announce the relaunch of one of my long-time client's, The Lynne Koy Group. Formerly known as www.lynnekoy.com, the team decided to rebrand as www.thelynnekoygroup.com and needed a new site to match their luxurious aesthetic. The site was designed on...

LSEO, a well-known and respected agency in the SEO and digital marketing community recently published a roundup of the top 25 SEO tools to use in 2020. Many of the tools are free, while there are a handful of paid plans for more advanced SEO professionals. Of the...

I was recently auditing an apparel website built on the Salesforce Commerce Cloud. This platform used to be known in the tech community as 'Demandware' until the company was acquired by Salesforce in 2016. The out-of-the-box functionality a retailer can expect from...

I recently made a contribution to a post on Rankings.io discussing the best project management tools. The post is a roundup from 80 different SEO professionals commenting on the organization tools they use. Tools like Asana, Trello and Monday are a huge component of...

It's 2020, a lot has changed with SEO over the years including the value of certain link types. While profile links and forum links were easy to create and carried value back in 2010, that's simply not the case anymore. Today it's important to have a backlink profile...

Getting started with local SEO can be fairly inexpensive with the right toolset. You will need to know some basics about search marketing and overall digital strategy, but any small business owner has the opportunity to create a digital footprint with a low cost to...

I recently posted an article on LinkedIn called "Understanding ROAS & 5 Ways to Improve It" where I covered a handful of tactics to improve ROAS for performance marketing campaigns. If you're not following me on LinkedIn, I figured I would go ahead and reshare the...

Chantel Arnett, a blogging expert and coach to grow online income, recently put together a post of "SEO Tips for Beginners". Yours truly had the pleasure of providing a comment in the roundup on how to acquire links for an SEO campaign just starting out. Here are the...

Any site hit with a link penalty from Google knows you have to go through a process of removing the penalty. In some cases, you have to do a complete reconsideration request to be included in the Google index again. What is a Link Detox? For any marketers unfamiliar...

Any retail business investing in digital marketing is likely using product listing ads. Product listing ads, also known as PLAs or Google Shopping campaigns, are a type of ad unit shown in Google and run off of the same CPC system as standard pay-per-click text ads....

Ensuring a site is fast is a bit of a moot point for most SEO experts now. Google provides its PageSpeed Insights program completely free to help marketers understand where their websites are sluggish and improve them as much as possible. In many cases it can be...

It's here. There's no doubt that we're working in an age where machine-learned marketing works and works really well. I've recently introduced by company to automation through Google's target ROAS technology for the PLA program I manage. While it does exist in...