Resources & Mentions
Avoiding Burnout As An SEO or Digital Marketer
In my world of digital marketing, burnout is a common pitfall and I've seen it happen to a lot of colleagues. The constant pressure to stay ahead of trends, meet deadlines, and deliver results can leave even the most seasoned professionals feeling overwhelmed....
What Are Quote Links?
As an SEO, I'm often asked what the best type of link-building is these days. Long gone are the days of comment backlinks and spamming forums to try to trick Google - you'll still see plenty of people offering this, but it's a waste of time and money, and will produce...
Ways to Promote An Audio / Visual Services Company
The realm of audio-visual (AV) services is vast, encompassing everything from corporate presentations to cinematic experiences. As the landscape becomes increasingly competitive, carving out a distinct space for your AV service is paramount. Here's a detailed guide to...
Is Webflow Good for SEO?
In today's digital world, it's important for businesses of all sizes to have a strong online presence with a website and SEO. Search engine optimization (SEO) is one of the most important things you can do to make sure your website ranks well in search engine results...
How to Optimize Elementor for SEO
Elementor is a powerful website builder that allows users to create attractive and functional websites without the coding skills required. But building a website is only half the battle of taking your business online. To increase traffic to your website, you need to...
How to Optimize Your Google Business Profile for Success
A Google Business Profile, also known as a Google My Business listing, is an essential tool for any business owner looking to increase their online visibility and attract more customers. With over 5 billion searches made on Google every day, your business profile can...
The 3 Best Ways to Earn Backlinks in 2021
A large part of what we do for our clients is sourcing backlinks. Back in the early days of SEO, anyone could start a site, point a handful of links to it and it would rank in Google a short while after. This was in the glory days of SEO before there was a lot of...
Tips to Improve Your LinkedIn Profile
As many of you know, I am pretty active on LinkedIn. There's a great community of SEO consultants on LinkedIn, and a lot of us write posts there. I will occasionally comment on articles, publish my own content and take part in polls. I've acquired a few clients from...
Featured in Cloudways Hosting Round Up
It's always a pleasure to contribute to articles about services we use regularly or test into. I was recently asked to provide thoughts about the hosting platform, Cloudways. What Is Cloudways? Cloudways is a hosting platform that allows its users to choose from a...
Fake Reviews – A Competitive Tactic or Act of Desperation?
Reviews are a major part of online marketing and can lead to new business. No matter the type of business, reviews from customers and clients are always welcomed. However, the world of digital marketing faces an issue with occasional fake reviews. These reviews are...
Why Localized Pages Are Key for SEO
When it comes to a localized SEO strategy, developing the right content and pages is key to acquiring traffic. These types of pages focus on a specific community or neighborhood along with a business's target keywords. This is by no means a new strategy as I have been...
Did You Optimize for Core Web Vitals?
In the midst of the June core algorithm update, Google began pushing out its much awaited Page Experience update. This update, synonymous with most SEOs as the Core Web Vitals update, is aimed at rewarded websites with a great user experience. User experience can mean...
Recent Site Launches
It's always my pleasure to redesign websites or move them from platforms like Wix, Weebly or GoDaddy. I develop sites on Wordpress and always ensure the SEO of the site is dialed in. Here are a handful of websites that were recently launched on behalf of Octiv...
Featured In Tucson News Article About SEO
I was recently approached for SEO advice in something I can't say I have ever done before. The email started as, "I need to interview an SEO expert to understand something that has been happening with a city website." As I quickly discovered, the investigator was...
Why Are Citations Important to SEO?
I mention the phrase "citations" a lot with regard to search engine optimization. It's important to understand what is meant by citations in the SEO world and why they are a necessity. Additionally, with so many citation sources, it's important to know which ones are...
SpicyPepper.io Link Building Review
As an SEO consultant, I will occasionally test SEO services on a personal site I manage or for a client who is interested in vetting a service. As a recent service that is spamming inboxes in LinkedIn, I decided to run a test with the company SpicyPepper.io. Who Is...
Featured In HeyOrca! Article
As one type of link development strategy we use at Octiv Digital, we respond to journalist's queries. We belong to a network of journalists who occasionally ask for quotes for an article they are putting together. It's a great way for us to submit content about our...
Understanding Keyword Difficulty for SEO
By far one of the toughest areas of SEO is understanding how to do keyword research effectively and target realistic keywords. I work with a variety of clients at both the local and national level, so it is always interesting to see what their keyword targets are and...
Featured In Referral Rock Article
It's always an honor to contribute to blogs and pieces of content focused on SEO. I like to provide my personal insight from working with small business clients and enterprises strategies. Search engine optimization is a tough subject to tackle with many components,...
Getting Started With An IDX System
If you're in the real estate industry, you've likely heard of the Internet Data Exchange or IDX for short. The IDX is the system that houses and powers real estate listings on a variety of websites. From large-scale sites like Zillow and Redfin to small independently...
Top SEO Tips for New Businesses in 2021
We just closed out 2020 and it's time to consider what is at the top of business owner's list for the new year. As an SEO professional, the marketing priorities I recommend are always tied into organic traffic growth. Here are five of my top strategies I am...
Introducing Biz Acceleration Team
I'm happy to announce that Octiv Digital will now be part of a power team with other local professionals. The organization has been aptly dubbed Biz Acceleration Team (https://www.bizaccelerationteam.com) as our different businesses work to help small businesses...
Mentioned in ManyChat Blog Post!
ManyChat, a tool used to automate chat with customers on e-commerce websites, recently published an article about the best ways to increase AOv (average order value). The goal of many e-commerce marketers is to increase how much a buyer is willing to purchase from...
A Brief Explanation of Exact vs. Phrase vs. Broad Keywords
It's asked a lot what the differences are in keywords whether it's an SEO campaign or a PPC campaign. As most marketers know, the keywords are available in different matchtypes: Exact Match These are the keywords a user is searching in Google in the exact terminology...
Relaunching Gravity IT Solutions
URL: gravityit.net I'm happy to announce the relaunch of gravityit.net, one of our clients who provides Rocklin IT Services including Microsoft support, G-Suite support, email management, office phone setup and more. The new site was built on Wordpress using...
Featured In Template Monster
As an SEO, one of the most challenging things in the field as of late has to do with page speed and performance. Knowing that Google is paying more and more attention to performance aspects of a website like site speed, image optimization and file minification for...
Catching A Link Spam Catfish
Call it Quality Link Builders or Sea Beach Media, it's all the same pitch. If you work in the field of SEO, there is a 99% chance you have received emails like the following: Tarun Chakrabortty 11:47 AM (2 hours ago) Hi there, I hope that this email finds you well. I...
Do Exact Match Domains Still Work In SEO?
I've noticed a handful of threads on social media about exact-match domains and if they still work in 2020, so I figured I would drop my thoughts. To most SEOs, it's widely known that the exact-match domain name strategy to try to "game" organic search results in...
Relaunching LaurelCrest.com
I'm happy to announce the relaunch of laurelcrest.com, one of our clients in the wholesale CBD space. The site was built on Wordpress using full-width layouts, responsive templates and we increased the amount of content on the site. The company now has a site with...
Featured in HuffPost Article About Zoom
With everyone staying home due to the Coronavirus outbreak, Zoom has quickly become a go-to tool for video conferencing. Not only is the platform free for up to 40 minute conferences, it comes packed with a lot of other features to make virtual meetings interactive...
Launching Blog for Chiropractors
Every once in a while it makes sense to launch a specialty blog. Whether that is for a client or a personal project, it's best to have a specialized blog to really connect with Google. If you can have a blog that speaks to a specific audience, Google tends to reward...
Getting Started with SEO Plugins On WordPress
The Wordpress plugin library has many contributions to serve a wide variety of functions. There are plugins to do just about anything a web developer can think of, including improving rankings through a well-developed SEO plan. While I've covered my Fave 5 SEO Plugins...
Relaunch of The Lynne Koy Group
I'm excited to announce the relaunch of one of my long-time client's, The Lynne Koy Group. Formerly known as www.lynnekoy.com, the team decided to rebrand as www.thelynnekoygroup.com and needed a new site to match their luxurious aesthetic. The site was designed on...
Featured on LSEO Round Up
LSEO, a well-known and respected agency in the SEO and digital marketing community recently published a roundup of the top 25 SEO tools to use in 2020. Many of the tools are free, while there are a handful of paid plans for more advanced SEO professionals. Of the...
Some Quick Demandware SEO Tips
I was recently auditing an apparel website built on the Salesforce Commerce Cloud. This platform used to be known in the tech community as 'Demandware' until the company was acquired by Salesforce in 2016. The out-of-the-box functionality a retailer can expect from...
Featured On Rankings.io Post
I recently made a contribution to a post on Rankings.io discussing the best project management tools. The post is a roundup from 80 different SEO professionals commenting on the organization tools they use. Tools like Asana, Trello and Monday are a huge component of...
Links, Links, Links
It's 2020, a lot has changed with SEO over the years including the value of certain link types. While profile links and forum links were easy to create and carried value back in 2010, that's simply not the case anymore. Today it's important to have a backlink profile...
Featured On Big Leap’s 2020 Roundup
Getting started with local SEO can be fairly inexpensive with the right toolset. You will need to know some basics about search marketing and overall digital strategy, but any small business owner has the opportunity to create a digital footprint with a low cost to...
Tips to Improve ROAS for Paid Search
I recently posted an article on LinkedIn called "Understanding ROAS & 5 Ways to Improve It" where I covered a handful of tactics to improve ROAS for performance marketing campaigns. If you're not following me on LinkedIn, I figured I would go ahead and reshare the...
Featured On Chantel Arnett’s Blog
Chantel Arnett, a blogging expert and coach to grow online income, recently put together a post of "SEO Tips for Beginners". Yours truly had the pleasure of providing a comment in the roundup on how to acquire links for an SEO campaign just starting out. Here are the...
Steps for a Link Detox
Any site hit with a link penalty from Google knows you have to go through a process of removing the penalty. In some cases, you have to do a complete reconsideration request to be included in the Google index again. What is a Link Detox? For any marketers unfamiliar...
Featured On InstaVIP Podcast
I had the privilege of being interviewed by Steve Wetmore of InstaVIP. Steve runs a podcast dedicated to growing Instagram followers for small businesses and individual accounts, as well as operating a site called buysellshoutouts.com. Steve is in the process of...
Five Tips for Product Listing Ads
Any retail business investing in digital marketing is likely using product listing ads. Product listing ads, also known as PLAs or Google Shopping campaigns, are a type of ad unit shown in Google and run off of the same CPC system as standard pay-per-click text ads....
3 Best Caching Plugins for Improved Speed
Ensuring a site is fast is a bit of a moot point for most SEO experts now. Google provides its PageSpeed Insights program completely free to help marketers understand where their websites are sluggish and improve them as much as possible. In many cases it can be...
Speaking at Bloomreach Connect in San Francisco
As a customer of Bloomreach, my company enjoys several SEO benefits of their platform. The platform, started by a former Google search engineer, creates improved internal linking for big data sites and allows its users to create product-based landing pages quickly....
Why Automation is the Future of Paid Search
It's here. There's no doubt that we're working in an age where machine-learned marketing works and works really well. I've recently introduced by company to automation through Google's target ROAS technology for the PLA program I manage. While it does exist in...
Contributing to Web Biz Essentials
As a digital marketer and SEO enthusiast, I'm often asked to contribute on various blogs and articles. I've had contributions featured on the Huffington Post, Template Monster, Digital Ad Blog and more. I've recently been asked to contribute to webbizessentials.com, a...