I began practicing SEO in 2008 while studying at the University of Utah. I studied Marketing and Information Systems at the University of Utah, where I took on several disciplines of modern marketing including web development, pay per click advertising (when Google Ads was relatively new), social media (in the early days of Facebook) and of course, search engine optimization.
My career in SEO and digital marketing has landed me roles with e-commerce companies, an agency in Denver, as a freelance consultant for small businesses and as a co-founder at Octiv Digital.
I was the sole SEO manager of a retail site that competed with Wayfair and Home Depot. In my 7 years with the company, I was able to grow organic traffic, organic conversions and revenue.
Aside from regularly breaking traffic records, I also implemented Salesforce Commerce Cloud on three different domains all tuned in with sound technical SEO and content strategy.
I also had the opportunity to speak on behalf of the retailer at various conferences including eTail East.
SEO for Multiple Industries
In addition to enterprise SEO campaigns, I’m also responsible for successful localized campaigns. In the example below, I was able to take a real estate agent’s website and grow traffic by nearly 5x.
My technical expertise and content development strategies have been able to help real estate firms, attorneys, medical practices and more. There’s no single strategy when it comes to SEO. Every website is different, every business targets different keywords and faces different competitors in their market.
The right SEO strategy takes time to develop, understand the obstacles and set realistic goals. I’ve enjoyed a successful track record with the businesses who have hired me and I’ve delivered the results they needed. If you’re a business owner, the most important thing to remember is that SEO is an advanced skillset – if you’re an attorney, real estate agent or medical professional by day, you’re not an SEO expert too.