Getting started with local SEO can be fairly inexpensive with the right toolset. You will need to know some basics about search marketing and overall digital strategy, but any small business owner has the opportunity to create a digital footprint with a low cost to enter the market.
I was recently featured in Big Leap‘s roundup post about the best tools to get started with local SEO. It’s a great post with a lot of great contributors from the SEO community and can give you a really good starting point.
What Is Local SEO Anyway?
Unlike my past roles managing enterprise SEO campaigns for e-commerce retailers, a local SEO campaign focuses on regional traffic. When someone turns to Google to search for something like “Phoenix plumber” or “Folsom SEO Company“, a local strategy ensures websites show at the top of results or in Google’s 3-pack of results.
Most local SEO campaigns are driven with the basics of SEO including meta data, solid content and link acquisition. However, the key difference between local and enterprise SEO is the localized footprint on places like Google My Business, Yelp, Manta, Yahoo! Local, Bing Places, etc. These directories and citation sources help establish a small business in its regional area. Google crawls various citation sources and then ranks businesses in its search results.
The Real Data
It’s estimated that 80% of small businesses rely on Google search results to acquire new customers. Without an SEO strategy in place, these businesses will only acquire new traffic from social sources, by paying for it in Google (pay-per-click), through referrals or directly, usually as a result of a print marketing campaign.
Take a look at the tools and advice mentioned on Big Leap’s blog and drop me a line if I can help with your local SEO strategy.