Why Are Citations Important to SEO?

Why Are Citations Important to SEO?

I mention the phrase “citations” a lot with regard to search engine optimization. It’s important to understand what is meant by citations in the SEO world and why they are a necessity. Additionally, with so many citation sources, it’s important...
SpicyPepper.io Link Building Review

SpicyPepper.io Link Building Review

As an SEO consultant, I will occasionally test SEO services on a personal site I manage or for a client who is interested in vetting a service. As a recent service that is spamming inboxes in LinkedIn, I decided to run a test with the company SpicyPepper.io. Who Is...
Featured In HeyOrca! Article

Featured In HeyOrca! Article

As one type of link development strategy we use at Octiv Digital, we respond to journalist’s queries. We belong to a network of journalists who occasionally ask for quotes for an article they are putting together. It’s a great way for us to submit content...
Understanding Keyword Difficulty for SEO

Understanding Keyword Difficulty for SEO

By far one of the toughest areas of SEO is understanding how to do keyword research effectively and target realistic keywords. I work with a variety of clients at both the local and national level, so it is always interesting to see what their keyword targets are and...
Featured In Referral Rock Article

Featured In Referral Rock Article

It’s always an honor to contribute to blogs and pieces of content focused on SEO. I like to provide my personal insight from working with small business clients and enterprises strategies. Search engine optimization is a tough subject to tackle with many...
Getting Started With An IDX System

Getting Started With An IDX System

If you’re in the real estate industry, you’ve likely heard of the Internet Data Exchange or IDX for short. The IDX is the system that houses and powers real estate listings on a variety of websites. From large-scale sites like Zillow and Redfin to small...