Fake Reviews – A Competitive Tactic or Act of Desperation?
Reviews are a major part of online marketing and can lead to new business. No matter the type of business, reviews from customers and clients are always welcomed. However, the world of digital marketing faces an issue with occasional fake reviews. These reviews are...
Why Localized Pages Are Key for SEO
When it comes to a localized SEO strategy, developing the right content and pages is key to acquiring traffic. These types of pages focus on a specific community or neighborhood along with a business’s target keywords. This is by no means a new strategy as I...
Did You Optimize for Core Web Vitals?
In the midst of the June core algorithm update, Google began pushing out its much awaited Page Experience update. This update, synonymous with most SEOs as the Core Web Vitals update, is aimed at rewarded websites with a great user experience. User experience can mean...
