Link Detoxification

Steps for a Link Detox

Posted Posted in Marketing

Any site hit with a link penalty from Google knows you have to go through a process of removing the penalty. In some cases, you have to do a complete reconsideration request to be included in the Google index again. What is a Link Detox? For any marketers unfamiliar with a link penalty, it occurs […]

Featured On InstaVIP Podcast

Posted Posted in Marketing

I had the privilege of being interviewed by Steve Wetmore of InstaVIP. Steve runs a podcast dedicated to growing Instagram followers for small businesses and individual accounts, as well as operating a site called buysellshoutouts.com. Steve is in the process of putting together a roundup to be published in the USA Today. The round up […]

Google Shopping Tips

Five Tips for Product Listing Ads

Posted Posted in Marketing

Any retail business investing in digital marketing is likely using product listing ads. Product listing ads, also known as PLAs or Google Shopping campaigns, are a type of ad unit shown in Google and run off of the same CPC system as standard pay-per-click text ads. However, unlike a PPC ad, a PLA unit is […]