jeff romero

I’m a marketer by day and co-founder of an agency called Octiv Digital. I am an SEO professional with a wealth of experience managing local and enterprise campaigns. I’ve also spent quite a bit of time crafting large-scale marketing campaigns for online retailers who use pay-per-click ads, product listing ads and other strategies.

I was born and raised in the Salt Lake City, Utah valley where I am a proud graduate of the University of Utah. After spending some time on the road playing drums in a couple of bands following college and a stint in Denver, I found myself in Sacramento managing digital marketing for an online retailer of lighting and home goods. I helped grow the company’s organic and paid marketing strategies while breaking traffic and sales records along the way.

When I’m not spending my time as an SEO consultant and digital marketer, I’m a drummer, outdoors enthusiast (hiking, mountain biking, kayaking) and dad to three of the best rescue pups.

Take a look around and drop me a line if I can help you with anything!

Jeffrey Lane Romero


I offer free 30-minute consultations to discuss SEO, web design, pay per click advertising and marketing strategy.


My Expertise

Local SEO

Ranking regionally focused websites in natural search and local search.

Enterprise SEO

Data analysis and large-scale SEO changes for e-commerce brands.

Paid Search

Managing Google Ads campaigns for small businesses and larger companies.


Tie marketing initiatives to real data to understand where to improve.

Wordpress Design

Premium WordPress theme design, development and customization.

Marketing Consulting

Develop a brand online with the right digital marketing strategy.

Did You Know 3/5 Small Businesses Struggle with SEO?


Professional SEO Consulting

I offer professional SEO consulting for small businesses, enterprises, agencies (as a white label provider) and one-on-one consulting.

  • Technical Audits
  • Performance Improvements
  • Content Strategy
  • Backlink Analysis & Development
  • Analytics & Rank Tracking

Professional SEO Audits


Advertising with Google

Grow pay per click advertising with a certified Google Ads and Google Analytics professional.

  • Text-SEM
  • Google Shopping
  • Display & Remarketing
  • YouTube Ad
  • Analytics & Reporting

Blog Articles

Understanding Keyword Difficulty for SEO

Understanding Keyword Difficulty for SEO

By far one of the toughest areas of SEO is understanding how to do keyword research effectively and target realistic keywords. I work with a variety of clients at both the local and national level, so it is always interesting to see what their keyword targets are and...

Featured In Referral Rock Article

Featured In Referral Rock Article

It's always an honor to contribute to blogs and pieces of content focused on SEO. I like to provide my personal insight from working with small business clients and enterprises strategies. Search engine optimization is a tough subject to tackle with many components,...

Getting Started With An IDX System

Getting Started With An IDX System

If you're in the real estate industry, you've likely heard of the Internet Data Exchange or IDX for short. The IDX is the system that houses and powers real estate listings on a variety of websites. From large-scale sites like Zillow and Redfin to small independently...


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