Links, Links, Links

Links, Links, Links

It’s 2020, a lot has changed with SEO over the years including the value of certain link types. While profile links and forum links were easy to create and carried value back in 2010, that’s simply not the case anymore. Today it’s important to have a...
Featured On Big Leap’s 2020 Roundup

Featured On Big Leap’s 2020 Roundup

Getting started with local SEO can be fairly inexpensive with the right toolset. You will need to know some basics about search marketing and overall digital strategy, but any small business owner has the opportunity to create a digital footprint with a low cost to...
Tips to Improve ROAS for Paid Search

Tips to Improve ROAS for Paid Search

I recently posted an article on LinkedIn called “Understanding ROAS & 5 Ways to Improve It” where I covered a handful of tactics to improve ROAS for performance marketing campaigns. If you’re not following me on LinkedIn, I figured I would go...
Featured On Chantel Arnett’s Blog

Featured On Chantel Arnett’s Blog

Chantel Arnett, a blogging expert and coach to grow online income, recently put together a post of “SEO Tips for Beginners”. Yours truly had the pleasure of providing a comment in the roundup on how to acquire links for an SEO campaign just starting out....
Steps for a Link Detox

Steps for a Link Detox

Any site hit with a link penalty from Google knows you have to go through a process of removing the penalty. In some cases, you have to do a complete reconsideration request to be included in the Google index again. What is a Link Detox? For any marketers unfamiliar...

Featured On InstaVIP Podcast

I had the privilege of being interviewed by Steve Wetmore of InstaVIP. Steve runs a podcast dedicated to growing Instagram followers for small businesses and individual accounts, as well as operating a site called buysellshoutouts.com. Steve is in the process of...
Five Tips for Product Listing Ads

Five Tips for Product Listing Ads

Any retail business investing in digital marketing is likely using product listing ads. Product listing ads, also known as PLAs or Google Shopping campaigns, are a type of ad unit shown in Google and run off of the same CPC system as standard pay-per-click text ads....
3 Best Caching Plugins for Improved Speed

3 Best Caching Plugins for Improved Speed

Ensuring a site is fast is a bit of a moot point for most SEO experts now. Google provides its PageSpeed Insights program completely free to help marketers understand where their websites are sluggish and improve them as much as possible. In many cases it can be...

Speaking at Bloomreach Connect in San Francisco

As a customer of Bloomreach, my company enjoys several SEO benefits of their platform. The platform, started by a former Google search engineer, creates improved internal linking for big data sites and allows its users to create product-based landing pages quickly....
Why Automation is the Future of Paid Search

Why Automation is the Future of Paid Search

It’s here. There’s no doubt that we’re working in an age where machine-learned marketing works and works really well. I’ve recently introduced by company to automation through Google’s target ROAS technology for the PLA program I manage....