Google Shopping Tips

Five Tips for Product Listing Ads


Any retail business investing in digital marketing is likely using product listing ads. Product listing ads, also known as PLAs or Google Shopping campaigns, are a type of ad unit shown in Google and run off of the same CPC system as standard pay-per-click text ads. However, unlike a PPC ad, a PLA unit is […]

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The Pack Has a New Recruit


Any one who knows me outside of the professional world and outside of my SEO career knows I am a huge dog lover. I am proud to have two rescues already, Thursday (6) and Maggie (5), who are a couple of the best dogs ever. I’ve been thinking of fostering or at least helping out […]

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